Stand Out with Value-Based Marketing | REGULAR

SKU: FA210103
For Architects Badge

Deliver client-focused messaging on the firm website, on proposals and across marketing collateral. Topics include points of difference, selling benefits vs services, and accessible language. 

Lesson Unit 3: Stand Out with Value-Based Marketing

...for Architects Series

Topics: Marketing / Practice 

Length: 2 Hours | What's Included: Videos, Readings, Course Workbook, Activities, Quiz, Certificate of Completion 

This course is available to stream! 

Participants MUST take Lesson Unit 1: Introduction to Marketing before this course.

Deliver client-focused messaging on the firm website, on proposals, and across marketing collateral. The topics include points of difference, selling benefits vs services, and accessible language. 

 

Learning Outcomes

At the end of this lesson unit you will be able to:

  1. Differentiate between client-focused and firm focused marketing 
  2. Differentiate between client-focused and firm focused language 
  3. Analyze the audience’s needs, motivations and sense of value
  4. Define a firm’s value based on the client’s terms 
  5. Evaluate the effectiveness of value-based marketing examples
  6. Identify opportunities to apply value-based marketing and accessible language
     

Required Resources: 

This is Lesson Unit 3 of the Marketing for Architects course, Fundementals of Marketing. See here for Fundementals of Marketing bundle.

 

In Marketing for Architects, you’ll learn the fundamentals of marketing, business development and networking, and how to apply them directly to your professional service firm. Learn how to create a marketing plan focused on your ideal client and designed to deliver on your business goals. Learn how to communicate your brand’s message and unique value to clients, referrers, and your team. This course presents architects and firm owners with the strategies to set business goals and be successful in their practice.  
 

This on-demand course begins with an introduction to marketing for the Architecture, Engineering and Construction (AEC) industry, and provides participants with the skills and tools necessary to create a marketing plan, deliver client-focused messaging, and build a pipeline of prospective clients. This course has been designed with industry-leading professionals in marketing and business development and is tailored for the AEC industry. 

 

Course Features: 

  • Tailored course workbook that participants can complete as they take the course
  • FREE* first lesson unit 
  • Flexible learning - take the lesson units at your own pace
  • Content is tailored to architects - find everything you need in one spot
  • Feel confident in your marketing plan and practice goals

*Free for RAIC Members

Subject Matter Expert

 

Sandra Bekhor 
Practice Development Consultant 
M.B.A., B.Sc. Architecture 

 

Pricing: 

Member: $90.00 / Non-Member: $112.50

Intern Member: $58.50 / Intern Non-Member: $67.50

Student: $45.00 (must be an RAIC student associate member

 

Disclaimer

  1. Cancellation/Refund: Your access begins as soon as payment is processed. Please note, a refund is only available if you cancel within 5 business days of your initial order, and you have not accessed any content. An amount equal to *10% of the registration cost will be retained as an administration fee. Should you cancel after 5 business days, your payment is non-refundable. There are no exceptions to the cancellation/refund policy. Webinars and courses are not transferable.
  2. The RAIC reserves the right to cancel registrations for individuals who sign-up for the wrong category (member or non-member).Please select the correct membership category when registering to avoid interruption of service. Log into your member account to access member pricing. If you have any questions about which category to register for, please contact the RAIC education administrator at education@raic.org 

Instructions:  

Access RAIC webinars in 3 easy steps: 

  1. REGISTER online through the RAIC Store 

  1. LOG IN to the RAIC Learning Management System (LMS)

  1. ACCESS courses on your personal Education Dashboard 

 

For more information watch the RAIC Learning Management System video. If you need assistance, please contact the RAIC education administrator at education@raic.org

 

Lesson Unit 1 MUST be completed before starting any other Lesson Units in the Marketing for Architects Course. Lesson unit 1 is FREE for RAIC Members. See here for Lesson Unit 1.

 

$112.50
List price: $112.50
Member Price: 
$90.00