Building your Expertise Engine—How to Attract Your Ideal Future Clients with Relevant, Compelling SEO Optimized Content and Social Media | STUDENT | Royal Architectural Institute of Canada

Building your Expertise Engine—How to Attract Your Ideal Future Clients with Relevant, Compelling SEO Optimized Content and Social Media | STUDENT

SKU: FOP210819

The Foundations of Practice Mini-Series is a webinar-based learning opportunity comprised of multiple webinars that include tailored content unique to the new professional.

Building your Expertise Engine—How to Attract Your Ideal Future Clients with Relevant, Compelling SEO Optimized Content and Social Media

Foundations of Practice Series

Topics: Marketing / Branding

Length: 1 hour l What's included: video, quiz, certificate of completion

Available August 19 - Pre-register for the webinar today and be notified when content is ready to stream!

In this session, learn how to use your online presence to amplify your reach and recognition, be seen as reputable and relevant, and increase the qualities of your relationships and referrals.

 

This is the power of the Expertise Machine, Archmark's proven process to help you transform your architecture firm's website and social media presence into a top resource for ideal clients ready to hire you for your services.

 

These methods work best from growth-minded architects who are tired of inconsistent cash flow, unpredictable inquiries, and general uncertainty about their business pipeline.

 

This session will present case studies of architecture firms that have transformed their business and increased their opportunities using the Archmark method. As well, gain access to resources and start applying the learning outcomes to your practice. 

 

Learning Objectives

 

  • Apply the 3 key steps to creating an "Expertise Engine" per the Archmark method 
  • Organize your content and social media marketing efforts to be effective and efficient 
  • Determine which content to write, share, and post to increase your online presence and engagement  
  • Apply AI-powered tools to reduce time and effort it takes to create and share high-value content 

Subject Matter Expert

 

Bryon McCartney

Chief Creative Strategist at Archmark Branding & Marketing for Architects

 

Pricing A-La-Carte 

Member: $50  /  Non-Member: $75  

Intern Member: $35  /  Intern Non-Member: $50  

Student: $25
  (must be an RAIC student associate member)  

 

This webinar is part of a series! See more like this here. 

 

Disclaimer 

  1. Cancellation/Refund: Your access begins as soon as payment is processed. Please note, a refund is only available if you cancel within 5 business days of your initial order, and you have not accessed any content. An amount equal to *10% of the registration cost will be retained as an administration fee. Should you cancel after 5 business days, your payment is non-refundable. There are no exceptions to the cancellation/refund policy. Webinars and courses are not transferable.  
  2. The RAIC reserves the right to cancel registrations for individuals who sign-up for the wrong category (member or non-member). Please select the correct membership category when registering to avoid interruption of service. Log into your member account to access member pricing. If you have any questions about which category to register for, please contact the RAIC education administrator at education@raic.org   
Instructions:  
 
Access RAIC webinars in 3 easy steps: 
 
  1. REGISTER online through the RAIC Store 
  2. LOG IN to the RAIC Learning Management System 
  3. ACCESS courses on your personal Education Dashboard 
For more information watch the RAIC Learning Management System videoIf you need assistance, please contact the RAIC education administrator at education@raic.org
 
$75.00
List price: $75.00
Member Price: 
$25.00