How To Attract Desired Clients | REGULAR | Royal Architectural Institute of Canada

How To Attract Desired Clients | REGULAR

SKU: FA210102
For Architects Badge

Learn to create a marketing plan focused on your ideal client. This includes an overview of the core components of a marketing plan, as well as Key Performance Indicators (KPIs) and the resulting action plan. 

Module 2: How To Attract Desired Clients 

...for Architects Series

Topics: Marketing / Practice 

Length: 2 Hours | What's Included: Videos, Readings, Course Workbook, Activities, Quiz, Certificate of Completion 

This course is available to stream! 

Learn to create a marketing plan focused on your ideal client. This includes an overview of the core components of a marketing plan, as well as Key Performance Indicators (KPIs) and the resulting action plan. 

Learning Outcomes

At the end of this module, you should be able to:

  1. Identify practice development objectives, in order to focus marketing efforts on the firm’s goals,
  2. Identify and prioritize the firm’s ideal target audience, 
  3. Formulate marketing strategies to meet practice development objectives,
  4. Evaluate marketing options based on the firm’s situation,
  5. Build an action plan to guide the implementation of the marketing program,
  6. Define what Key Performance Indicators are and how to use them,
  7. Identify appropriate metrics to measure success.


This is Module 2 of the Marketing for Architects course, Fundamentals of Marketing. See here for Fundamentals of Marketing Bundle.


In Marketing for Architects, you’ll learn the fundamentals of marketing, business development and networking, and how to apply them directly to your professional service firm. Learn how to create a marketing plan focused on your ideal client and designed to deliver on your business goals. Learn how to communicate your brand’s message and unique value to clients, referrers, and your team. This course presents architects and firm owners with the strategies to set business goals and be successful in their practice.  


This on-demand course begins with an introduction to marketing for the Architecture, Engineering and Construction (AEC) industry, and provides participants with the skills and tools necessary to create a marketing plan, deliver client-focused messaging, and build a pipeline of prospective clients. This course has been designed with industry-leading professionals in marketing and business development and is tailored for the AEC industry. 


Course Features: 

  • Tailored course workbook that participants can complete as they take the course
  • FREE* first module
  • Flexible learning - pick and choose the modules you want to take and learn at your own pace. 
  • Content is tailored to architects - find everything you need in one spot
  • Feel confident in your marketing plan and practice goals

*Free for RAIC Members

Subject Matter Expert


Sandra Bekhor 

Practice Development Consultant 

M.B.A., B.Sc. Architecture 



Member: $90.00 / Non-Member: $112.50

Intern Member: $58.50 / Intern Non-Member: $67.50

Student: $45.00 (must be an RAIC student associate member


  1. Cancellation/Refund: Your access begins as soon as payment is processed. Please note, a refund is only available if you cancel within 5 business days of your initial order, and you have not accessed any content. An amount equal to *10% of the registration cost will be retained as an administration fee. Should you cancel after 5 business days, your payment is non-refundable. There are no exceptions to the cancellation/refund policy. Webinars and courses are not transferable.
  2. The RAIC reserves the right to cancel registrations for individuals who sign-up for the wrong category (member or non-member).Please select the correct membership category when registering to avoid interruption of service. Log into your member account to access member pricing. If you have any questions about which category to register for, please contact the RAIC education administrator at 


Access RAIC webinars in 3 easy steps: 

  1. REGISTER online through the RAIC Store 

  1. LOG IN to the RAIC Learning Management System (LMS)

  1. ACCESS courses on your personal Education Dashboard 


For more information watch the RAIC Learning Management System video. If you need assistance, please contact the RAIC education administrator at

List price: $112.50
Member Price: