Référence: FA210102
Module 2: How To Attract Desired Clients
Length: 2 Hours | What's Included: Videos, Readings, Course Workbook, Quiz, Certificate of Completion
Learn to create a marketing plan focused on your ideal client. This includes an overview of the core components of a marketing plan, as well as Key Performance Indicators (KPIs) and the resulting action plan. This is Module 2 of the Marketing for Architects course
Learning Outcomes:
At the end of this module, you should be able to:
- Identify practice development objectives, in order to focus marketing efforts on the firm’s goals,
- Identify and prioritize the firm’s ideal target audience,
- Formulate marketing strategies to meet practice development objectives,
- Evaluate marketing options based on the firm’s situation,
- Build an action plan to guide the implementation of the marketing program,
- Define what Key Performance Indicators are and how to use them,
- Identify appropriate metrics to measure success.
Subject Matter Expert
Sandra Bekhor,
Practice Development Consultant
M.B.A., B.Sc. Architecture
Pricing:
Member: $90.00 / Non-Member: $112.50
Intern Member: $58.50 / Intern Non-Member: $67.50
Student: $45.00 (must be an RAIC student associate member)
$112.50
Prix catalogue: $112.50
Prix membres:
$90.00