How To Attract Desired Clients | REGULAR | Royal Architectural Institute of Canada

 

How To Attract Desired Clients | REGULAR

SKU: FA210102
Marketing for Architects

Module 2: How To Attract Desired Clients 

Length: 2 Hours | What's Included: Videos, Readings, Course Workbook, Quiz, Certificate of Completion 
 
Learn to create a marketing plan focused on your ideal client. This includes an overview of the core components of a marketing plan, as well as Key Performance Indicators (KPIs) and the resulting action plan. This is Module 2 of the Marketing for Architects course
 
Learning Outcomes: 
At the end of this module, you should be able to:
  • Identify practice development objectives, in order to focus marketing efforts on the firm’s goals,
  • Identify and prioritize the firm’s ideal target audience, 
  • Formulate marketing strategies to meet practice development objectives,
  • Evaluate marketing options based on the firm’s situation,
  • Build an action plan to guide the implementation of the marketing program,
  • Define what Key Performance Indicators are and how to use them,
  • Identify appropriate metrics to measure success.
Subject Matter Expert

Sandra Bekhor, 
Practice Development Consultant 
M.B.A., B.Sc. Architecture

Pricing: 

Member: $90.00 / Non-Member: $112.50

Intern Member: $58.50 / Intern Non-Member: $67.50

Student: $45.00 (must be an RAIC student associate member

Continuing Education Webinar Disclaimer
LMS Instructions 

$112.50
List price: $112.50
Member Price: 
$90.00