This summarizes a research thesis that asks the question: Is there a disparity between how professional designers understand their work and how design contributions are understood by those within the business management sector? The presentation provides several insights developed through academic research to increase awareness for the concerns of designers among those outside of the design field.
The Perception of Design Contribution within the Business Management Sector: A Comparative Study
Topics: Design / Business
Length: 1 hour l What's included: video, quiz, certificate of completion
Available June 17 - Pre-register for the webinar today and be notified when content is ready to stream!
The professions of business and design are based on distinct modes of knowledge and process but are interdependent in practice. The capacity of the designer to innovate can be negatively impacted if their understanding of design contribution is misaligned with that of the business manager. To how design is perceived by those who procure design services, there is a need to first illustrate how their perception deviates from that of the designer. This session presents research into design understanding as a comparison between design professionals and business managers. Data for the study is obtained using both ethnographic and design research methods. Results demonstrate issues associated with understanding the complex nature of design activity through a quantitative, linear approach versus an iterative, exploratory process.
Available until: December 31, 2022