Royal Architectural Institute of Canada

Webday Wednesday - Keys to Branding Consistency and Efficiency for Architecture Firms

For the month of December, the RAIC is pleased to present a weekly series on the subject of Marketing and Communications in Architecture.

 

                

Social Media for Architects
Date: December 11, 2019
Presenter: Cristina Kelly

SESSION:
This fun and interactive session on branding answers the whys and how-tos about branding. What is a brand? What are the qualities of an effective brand? How can you best leverage your brand assets to be more effective in your communications and connect with your clients? From the intrinsic brand-value based decisions such as go-no-gos to the visual language of your brand in proposals, brochures, websites and beyond, attendees will learn how to maintain a cohesive brand while allowing for flexibility when needed. Further they will learn how to measure their company's brand equity, to determine whether it's time for a change.

LEARNING OUTCOMES:
At the completion of this session, the participant/learner will be able to:

  • Identify the qualities of an effective brand and how it benefits their company
  • Understand the key questions to ask themselves to determine their current brand equity
  • Implement short and long term strategies and changes to increase consistency and efficiency of company branding

Continuing education learning hours: 1 credit

Cristina brings over 8 years of consumer relations experience to her role at Entro as a brand strategist. In this role, Cristina provides strategic direction for a number of clients as well as overseeing all internal branding initiatives at Entro. She has also advised clients in carrying out communications strategies to increase their media presentation to further expand their penetration in the not-for-profit and for-profit business sectors. Her recent projects include the King High Line branding, Spokane International Airport rebrand, Toronto Rehabilitation Institute brand strategy and naming and the Toronto Pan Am Sports Centre brand strategy.

REGISTRATION DEADLINE: Monday, December 9, 2019, at 5 p.m. ET.

WEBINAR REGISTRATION FEE:
$25 for RAIC members, plus applicable taxes.
$30 for non-members, plus applicable taxes.

SCHEDULE: The Webinar will take place on Wednesday,  December 11, 2019, at 1 p.m. ET in English.
The Canada-wide schedule by time zone is:

 

PACIFIC

MOUNTAIN

CENTRAL

EAST

ATLANTIC

NEWFOUNDLAND

START

 10 a.m.

 11 a.m.

 12 noon

 1 p.m.

 2 p.m.

 2:30 p.m.

END

 11 a.m.

 12 noon

 1 p.m.

 2 p.m.

 3 p.m.

 3:30 p.m.

More information, including online access instructions and a PDF copy of the slides will be sent to you by email on the Tuesday prior to the Webday webinar. 

 

When
December 11, 2019 1:00 PM   through   2:00 PM
Event Fee(s)
Fees
Event Fees (GST) $ 30.00 + $ 1.50 Sales Tax
Event Fees (Ontario) $ 30.00 + $ 3.90 Sales Tax
Event Fees (Quebec) $ 30.00 + $ 4.49 Sales Tax
Event Fees (HST) $ 30.00 + $ 4.50 Sales Tax

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https://raic.org/civicrm/event/info?id=236&reset=1
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