In this lesson unit, you will learn about the fundamental concepts of marketing and business development for architecture firms. This lesson unit will discuss the importance of practice development goals for an architecture firm and how to achieve them.
Lesson Unit 1: Introduction to Marketing
...for Architects Series / RAIC Practice Resources
Topics: Marketing / Practice
Length: 1 Hour | What's included: Webinar, Readings, Course Workbook, Activity
This course is available to stream!
*This lesson unit does not have a certificate of completion
In this lesson unit, you will learn about the fundamental concepts of marketing and business development for architecture firms. This lesson unit will discuss the importance of practice development goals for an architecture firm and how to achieve them.
Learning Outcomes
At the end of this lesson unit, you should be able to:
- Identify what's involved in successful practice development,
- Describe the difference between marketing services and marketing products,
-
Define a practice development goal.
This is Lesson Unit 1 of the Marketing for Architects course, FREE for RAIC Members. Lesson Unit 1 must be completed before starting any other Lesson Units in the Marketing for Architects Course.
In Marketing for Architects, you’ll learn the fundamentals of marketing, business development and networking, and how to apply them directly to your professional service firm. Learn how to create a marketing plan focused on your ideal client and designed to deliver on your business goals. Learn how to communicate your brand’s message and unique value to clients, referrers, and your team. This course presents architects and firm owners with the strategies to set business goals and be successful in their practice.
This on-demand course begins with an introduction to marketing for the Architecture, Engineering and Construction (AEC) industry, and provides participants with the skills and tools necessary to create a marketing plan, deliver client-focused messaging, and build a pipeline of prospective clients. This course has been designed with industry-leading professionals in marketing and business development and is tailored for the AEC industry.
Course Features:
- Tailored course workbook that participants can complete as they take the course
- FREE* first lesson unit
- Flexible learning - take the lesson units at your own pace
- Content is tailored to architects - find everything you need in one spot
- Feel confident in your marekting plan and practice goals
*Free for RAIC Members
Subject Matter Expert
Sandra Bekhor
Practice Development Consultant
M.B.A., B.Sc. Architecture
Time: 1 Hour
This course is part of a series! See more like this here.