Introduction to Marketing

SKU: FA210101

In this lesson unit, you will learn about the fundamental concepts of marketing and business development for architecture firms. This lesson unit will discuss the importance of practice development goals for an architecture firm and how to achieve them.

Lesson Unit 1: Introduction to Marketing 

...for Architects Series / RAIC Practice Resources

Topics: Marketing / Practice 

Length: 1 Hour | What's included: Webinar, Readings, Course Workbook, Activity

This course is available to stream! 

*This lesson unit does not have a certificate of completion 

In this lesson unit, you will learn about the fundamental concepts of marketing and business development for architecture firms. This lesson unit will discuss the importance of practice development goals for an architecture firm and how to achieve them. 

Learning Outcomes

At the end of this lesson unit, you should be able to:

  1. Identify what's involved in successful practice development,
  2. Describe the difference between marketing services and marketing products,
  3. Define a practice development goal. 
     

This is Lesson Unit 1 of the Marketing for Architects course, FREE for RAIC Members. Lesson Unit 1 must be completed before starting any other Lesson Units in the Marketing for Architects Course.

 

In Marketing for Architects, you’ll learn the fundamentals of marketing, business development and networking, and how to apply them directly to your professional service firm. Learn how to create a marketing plan focused on your ideal client and designed to deliver on your business goals. Learn how to communicate your brand’s message and unique value to clients, referrers, and your team. This course presents architects and firm owners with the strategies to set business goals and be successful in their practice.  
 

This on-demand course begins with an introduction to marketing for the Architecture, Engineering and Construction (AEC) industry, and provides participants with the skills and tools necessary to create a marketing plan, deliver client-focused messaging, and build a pipeline of prospective clients. This course has been designed with industry-leading professionals in marketing and business development and is tailored for the AEC industry. 

 

Course Features: 

  • Tailored course workbook that participants can complete as they take the course
  • FREE* first lesson unit 
  • Flexible learning - take the lesson units at your own pace
  • Content is tailored to architects - find everything you need in one spot
  • Feel confident in your marekting plan and practice goals

*Free for RAIC Members

Subject Matter Expert

 

Sandra Bekhor 
Practice Development Consultant 
M.B.A., B.Sc. Architecture 

 

Time: 1 Hour

 

This course is part of a series! See more like this here.

 

Disclaimer

  1. Cancellation/Refund: Your access begins as soon as payment is processed. Please note, a refund is only available if you cancel within 5 business days of your initial order, and you have not accessed any content. An amount equal to *10% of the registration cost will be retained as an administration fee. Should you cancel after 5 business days, your payment is non-refundable. There are no exceptions to the cancellation/refund policy. Webinars and courses are not transferable.
  2. The RAIC reserves the right to cancel registrations for individuals who sign-up for the wrong category (member or non-member).Please select the correct membership category when registering to avoid interruption of service. Log into your member account to access member pricing. If you have any questions about which category to register for, please contact the RAIC education administrator at education@raic.org 

Instructions:  

Access RAIC webinars in 3 easy steps: 

  1. REGISTER online through the RAIC Store 

  1. LOG IN to the RAIC Learning Management System (LMS)

  1. ACCESS courses on your personal Education Dashboard 

 

For more information watch the RAIC Learning Management System video. If you need assistance, please contact the RAIC education administrator at education@raic.org

 

 

$15.00
List price: $15.00