Référence: CECHOP20251120
Date: November 20, 2025 at 2:00 PM EST
Registration Fee: FREE for Members; Non-Member: $39
Registration Fee: FREE for Members; Non-Member: $39
Accreditation: 1.5 AIBC CORE LU, 1.5 OAA Structured Learning Hours
Important: These sessions will not be recorded. Live attendance is required to receive a certificate.
Brand, Public Relations, and Marketing
Briefly explore developing a coordinated and integrated strategy to promote and grow a successful architectural practice. at this session, featuring chapter 3.3 of the Canadian Handbook of Practice for Architects (CHOP). This essential guide provides valuable insights into the professional practice of architecture in Canada.
Chapter 3.3: Brand, Public Relations, and Marketing
We'll discuss the importance of establishing an authentic and well-considered brand to attract potential clients and future employees. This chapter highlights the role of marketing in communicating a practice's value proposition and position in the market to specific client segments, with the goal of securing commissions. We'll also explore the role of public relations in reinforcing the practice's brand and communicating the value of architecture to a wide range of audiences. A coordinated strategy in brand, public relations, and marketing is essential for promoting and acquiring new projects.
Speaker Michael Chomik, B.Comm.
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$39.00
Prix catalogue: $39.00
Prix membres:
$0.00