Date: November 20, 2025 at 2:00 PM EST
Registration Fee: FREE for Members; Non-Member: $39
Accreditation: 1.5 AIBC CORE LU, 1.5 OAA Structured Learning Hours
Important: These sessions will not be recorded. Live attendance is required to receive a certificate.
Brand, Public Relations, and Marketing
Briefly explore developing a coordinated and integrated strategy to promote and grow a successful architectural practice. at this session, featuring chapter 3.3 of the
Canadian Handbook of Practice for Architects (CHOP). This essential guide provides valuable insights into the professional practice of architecture in Canada.
Chapter 3.3: Brand, Public Relations, and Marketing
We'll discuss the importance of establishing an authentic and well-considered brand to attract potential clients and future employees. This chapter highlights the role of marketing in communicating a practice's value proposition and position in the market to specific client segments, with the goal of securing commissions. We'll also explore the role of public relations in reinforcing the practice's brand and communicating the value of architecture to a wide range of audiences. A coordinated strategy in brand, public relations, and marketing is essential for promoting and acquiring new projects.
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NOTE:
1. An electronic registration confirmation will be emailed to you, once your registration is complete.
2. Please mark the webinar’s date and time on your calendar.
3. The RAIC will email the Zoom Access Link to you one-day prior the event.
4. The webinars will be delivered via Zoom. Please check this Zoom Test Link or speak with your IT Consultant ahead of time, to ensure your device is compatible with Zoom. For technical concerns, please see the Zoom links for Technical Requirements and also their Download Centre.
5. Attendance Policy: Continuing Education Certificates of attendance will be available on RAIC LMS to participants who attend at least 80% of the webinar and complete a feedback survey.
6. CHOP Chat series webinars are available free exclusively to active RAIC members. To maintain free access throughout the series, please ensure your membership remains current. Lapsed members will be required to register and pay standard rates for individual sessions.
