Module 5: Engaging with the Media
Topics: Marketing / Practice
Length: 2 Hours | What's Included: Videos, Readings, Course Workbook, Activities, Quiz, Certificate of Completion
This course is available to stream!
Identify what type of leader you want to be and create a professional identity for you and your team. Learn how to respond to media inquiries, prepare speaking proposals, and broadcast your firm news.
Learning Outcomes
At the end of this module you should be able to:
- Write a professional biography that complements the firm's marketing strategy
- Engage the media to promote the firm
- Broadcast firm news effectively
- Submit to awards
This is Module 5 of the Marketing for Architects course See here for more information on the course.
In Marketing for Architects, you’ll learn the fundamentals of marketing, business development and networking, and how to apply them directly to your professional service firm. Learn how to create a marketing plan focused on your ideal client and designed to deliver on your business goals. Learn how to communicate your brand’s message and unique value to clients, referrers, and your team. This course presents architects and firm owners with the strategies to set business goals and be successful in their practice.
This on-demand course begins with an introduction to marketing for the Architecture, Engineering and Construction (AEC) industry, and provides participants with the skills and tools necessary to create a marketing plan, deliver client-focused messaging, and build a pipeline of prospective clients. This course has been designed with industry-leading professionals in marketing and business development and is tailored for the AEC industry.
Course Features:
- Tailored course workbook that participants can complete as they take the course
- FREE* first module
- Flexible learning - pick and choose the modules you want to take and learn at your own pace.
- Content is tailored to architects - find everything you need in one spot
- Feel confident in your marketing plan and practice goals
*Free for RAIC Members
Subject Matter Expert
Sandra Bekhor
Practice Development Consultant
M.B.A., B.Sc. Architecture
Pricing:
Member: $90.00 / Non-Member: $112.50
Intern Member: $58.50 / Intern Non-Member: $67.50
Student: $45.00 (must be an RAIC student associate member)
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