{"id":62631,"date":"2026-03-26T15:45:45","date_gmt":"2026-03-26T19:45:45","guid":{"rendered":"https:\/\/raic.org\/?post_type=series&#038;p=62631"},"modified":"2026-03-26T16:23:26","modified_gmt":"2026-03-26T20:23:26","slug":"marketing-for-architects","status":"publish","type":"series","link":"https:\/\/raic.org\/fr\/series\/marketing-for-architects\/","title":{"rendered":"Marketing for Architects"},"content":{"rendered":"\n<p>Marketing for Architects is a fantastic resource that teaches\u00a0the fundamentals of marketing, business\u00a0development\u00a0and networking, and how to apply them directly to your professional service firm.\u00a0Registrants have\u00a0freedom\u00a0to choose lesson units based on their interests and learning needs and are not\u00a0required\u00a0to take the course in its entirety. Register now to obtain skills that are in high demand and will give you access to new professional opportunities.\u00a0\u00a0<\/p>\n\n\n\n<p><strong>The lesson units in this course include:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Introduction to Marketing<\/li>\n\n\n\n<li>How To Attract Desired Clients<\/li>\n\n\n\n<li>Stand Out with Value-Based Marketing<\/li>\n\n\n\n<li>Create A Pipeline of Prospective Clients<\/li>\n\n\n\n<li>Engaging with the Media<\/li>\n\n\n\n<li>Seizing Business Development Opportunities<\/li>\n\n\n\n<li>Building a Referral Network<\/li>\n<\/ol>\n\n\n\n<div class=\"raic-generic-button-wrapper has-text-align-left wp-block-raic-blocks-raic-generic-button\">\n    <a href=\"https:\/\/raic.org\/professional-development\/continuing-education\/search-continuing-education\/?raicseries=marketing_for_architects\" \n       class=\"raic-generic-btn raic-secondary-btn-style\"\n       >\n        Search series    <\/a>\n<\/div>\n\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":true},"class_list":["post-62631","series","type-series","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/raic.org\/fr\/wp-json\/wp\/v2\/series\/62631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/raic.org\/fr\/wp-json\/wp\/v2\/series"}],"about":[{"href":"https:\/\/raic.org\/fr\/wp-json\/wp\/v2\/types\/series"}],"wp:attachment":[{"href":"https:\/\/raic.org\/fr\/wp-json\/wp\/v2\/media?parent=62631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}